Heineken has always been my “go-to” beer. When in doubt or when I have difficulty deciding on what to drink. I know that if I choose an ice cold Heineken, I’ll be ok. Heineken, born in Amsterdam is a country that sits in an area of other great beer making countries. Belgium, Germany and Czech Republic to name a few. Although Heineken may not be everyones favorite beer, no one can argue that they have the best marketing team, the best brand and the history and awards to back it.

The Heineken Experience is an extension of their brand and boy do they know branding.



Monday to Thursday from 10:30 till 19:30
(Last entry & ticket sales at 17:30)

Friday to Sunday from 10:30 till 21:00
(Last entry & ticket sales at 19:00)

July & August
Monday to Sunday from 10:30 till 21:00
(Last entry & ticket sales at 19:00)

Open 365 days a year

On 24 and 31 December the Heineken Experience will close at 16:00 (Last entry & ticket sales at 14:30)


Is your group over 20 people? Please contact support. Visitors under the age of 18 must be accompanied by an adult. According to Dutch law and Heineken policy, we do not serve alcoholic beverages to visitors under the age of 18.


The Heineken Experience is a self guided tour of approximately 1,5 hours. You can go in any time during opening hours and our staff will tell you all about the beer along the way!


The Heineken Experience is accessible by wheelchair. A wheelchair is available free of charge and needs to be booked 48 hours in advance viainfo.experience@heineken.com. When visiting the Heineken Experience by wheelchair, it’s better to avoid Saturdays due to large crowds.


Heineken Experience will enhance your experience even further! This app is an audio and video guide that will provide you with additional tour information in English, Italian, Russian, Dutch, German, French, Portuguese, Chinese and Spanish. The app is available for Android and Iphone in most countries around the world. In case you can’t or don’t want to use your own device, we have rental devices available for a small fee.


Our address is Stadhouderskade 78, 1072 AE in Amsterdam. Find us on the map here.


From central station catch line 16 or 24 and get out at tram stop “Stadhouderskade”. From Leidseplein catch line 7 with direction “Flevopark” or line 10 with direction “Azartplein” and get out at tram stop “Weteringcircuit”.


From all directions, follow ‘Ring Amsterdam A10’ and leave the ring at exit S110. Follow directions ‘Centrum’ and finally ‘Stadhouderskade.’ Indoor parking in de “Heinekenplein” garage at 50 meters.
Heineken Experience is a trade name of the Dutch company Heineken International B.V.

Heineken: To Drink or Not To Drink?

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